Trumpchi Embraces Four Technologies in the New Decade; GAC Actively Transforms to Empower Mobility Value

2018-11-16 15:59:37

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16

2018-11

        On November 16, the 16th Guangzhou International Automobile Exhibition officially kicked off. GAC’s seven vehicle brands made presence in “GAC Hall”, Hall 2.2, Pazhou Exhibition Center, including GAC Motor, GAC Honda, GAC Toyota, GAC FCA, GAC Mitsubishi, GAC New Energy and GAC Acura.


        “GAC Hall” has an overall area of more than 8,000 square meters. As an important self-owned brand of GAC, Trumpchi brought four key technologies of “beauty, cleaning, innovation and driving” with the exhibition theme of “Embracing New Technologies”. Presence of GM6, All-New GS5, “2+X” Compact Concept Vehicle and new models fully exhibits strength of premium intelligent manufacturing and technological innovation of Chinese car brands.


Group Photo of Zeng Qinghong, Chairman of GAC (second from right), Feng Xingya, President of GAC (second from left), Yu Jun, President of GAC Motor (first from left), Wang Qiujing, President of GAC R&D Center (first from right) and Trumpchi GM6

 

        Feng Xingya, President of GAC, said at the press conference: “This year's exhibition area is the largest in history. This event fully demonstrates GAC’s new products, new technologies and imagination with new life, reflecting the company’s thinking and exploration of the new round of auto industry reform”.


Feng Xingya, President of GAC Delivered a Speech

 

“Beauty, Cleaning, Innovation, Driving”, technological innovation enhances mobility value


        In order to cater to the trend of intelligent and connected new energy vehicle, GAC successively signed strategic cooperation agreements with Huawei, Tencent, NIO, China Mobile, iFlytek, Cisco China, Didi, etc. The cooperation results have been gradually applied to Trumpchi products. All-New GS4, GS5 and GE3 530 launched this year are equipped with Tencent “AI in Car” system. Trumpchi Technology Demonstration Area was set up to showcase four technologies of “Beauty, Cleaning, Innovation and Driving” through simple and entertaining interactive game in real and virtual means. Audiences immersed in game could adequately experience enhanced mobility value brought by cutting edge technologies.


         “Beauty, Cleaning, Innovation and Driving” respectively represent the latest research and development achievements in the field of intelligence and connectivity, styling, energy conversation and environmental protection and adaptive dynamic control technology.


        Beauty: GAC Trumpchi showcased the visually striking wing-shaped “Aesthetic Emblem” for the first time. Combined with the abstract video language, the event showed GAC’s precipitation results of motor design aesthetics and exploration of  future design trends.


       Cleaning refers to energy conservation and environmental protection: Trumpchi 2.0TM engine, GAC’s proprietary third-generation all-aluminum direct-injection turbocharged engine was exhibited. The engine uses GAC GCCS combustion control technology, with thermal efficiency up to 39.4%, which is more energy-saving and environment friendly.


        Innovation, i.e. intelligence and connectivity: In this event, Trumpchi showcased the all-new GXQ natural voice interactive system and driverless technology that can realize the full scene awakening free interaction. Besides, fun video and laser radar interaction experience were used so that audiences could intuitively experience Trumpchi’s leading intelligence technology. 


        Driving: In the experience area, in the dynamic control interactive experience game, participants could feel like a professional driver, enjoy a smooth and steady driving experience. With that, driver can be fully immersed in the car.


“2+X” Compact Concept Car

 

Accelerate Product Layout, Official Pre-sale of GM6 Ranging from 115,000-165,000 Yuan


        In step with focus on development of new technologies, Trumpchi strives to speed up new product layout to provide diverse products. During this event, the pre-sale of Trumpchi GM6 was formally launched. The price range is 115,000-165,000 Yuan and the price of 270T luxury version is no more than 135,000 yuan. In addition to the attractive price, impressive pre-sale policies were also announced. Those who booked from November 16 to December 30 and finally concluded the deal would get one-year basic maintenance and compulsory liability insurance of traffic accident for free.


GM6 Pre-Sale Price Release

 

        GM6 expresses its care for the family with its craftsmanship and understanding of emotions with its cutting-edge design. It presents four core values of ‘sharp and generous styling, super wide space, Qiyun AI intelligent connected, comfortable and safe travel’, and fully meets diverse mobility needs of the middle-class family.


Multi-Function Spacious MPV - Trumpchi GM6

 

       Since its launch one year ago, GM8’s market performance has been impressive. The mode emerges as a premium choice of the new-generation business elites. At the same time, GM8 helps sublimate Trumpchi brand. With the launch of GM6, Trumpchi’s MPV blue ocean strategy began to reveal advantages. In the future, Trumpchi GM6 and GM8 will form a joint force and establish an absolute leading position in the middle and premium MPV market.

 

Interpretation of the ultimate driving, brilliant style of GS5


        Besides GM6, the debut of all-new GS5 was also eye catching. The latter was a great balance of driving and enjoyment, an innovative piece of work that helped refresh value standard of medium SUV.


        The all-new GS5 adopts the new design concept of“Light and Shadow Sculpture 3.0”, and the overall shape fully displays quality and luxury. In terms of performance, it is equipped with the all-new 1.5T GDI high-performance engine, matching with the latest- generation Aisin 6AT. The chassis is master-tuned, a perfect consideration for driving pleasure and comfort. Among the same class, all-new GS5 boasts manifest advantages, including 4695mm body length, 2710mm wheelbase, spacious cabin, such advanced technology as Qiyun intelligent connected system and all-round active and passive safety. With its extraordinary styling charm and eye-catching performance, all-new GS5 perfectly interprets GAC Trumpchi’s concept of “Beauty, Cleaning, Innovation and Driving”.


Pioneering SUV - Trumpchi GS5

 

Unique style, brilliance of GS8 and GM8


       In addition to cutting-edge technologies and new models, customized GS8 and GM8 upgrade models were also unveiled on the public day. The front of the series features a vertical grille that contrasts sharply with the main brand’s horizontal “flying dynamics”. On the one hand, the vertical layout enhances the deterrent feeling. On the other hand, such style implies the “flying dynamics” of the family lineup and echoes the main brand. GS8’s tough front exhibits the smart and upright posture, showing the pioneering momentum of the urban hard-core SUV. GM8 is more elegant and luxurious on the basis of strengthening the impact of deterrence. The domineering style carries the luxurious quality, which embodies the extraordinary charm of rider. Apart from the utmost beauty, the car will help define the noble identity of the owner. GAC has an important layout to fully enhance its brand value, including the building of all-new personalized products, and catering to personal needs of mobility with diverse motor products.

 

Speed up electrification, release of new energy models and second-generation pure electric exclusive platform


        在In this event, all-new pure electric vehicle and a second-generation pure electric exclusive platform were released by GAC New Energy. The world’s first AI pure electric customized AION.S with ultra-long range was released. It’s the first model made on the second-generation exclusive platform, with a maximum range of more than 600km.


World Debut of GAC New Energy AION.S

 

        This year, sales of GAC New Energy grew rapidly, with a year-on-year growth of 3 times. Such new energy models as GE3 and GS4 PHEV were well received by the market. As GAC is speeding up electrification, it signed agreement with CATL in this July to establish joint venture to further deepen the industrial chain cooperation. It is expected that the first phase of GAC’s Industrial Park for Intelligent and Connected NEVs with an annual capacity of 200,000 units will be completed by the end of this year. From 2019 onward, GAC will launch one pure electric vehicle model every half year. It is estimated that by 2020, new energy vehicle products will account for 10% of the Group’s total vehicle production and sales.

 

Creativity never stops, from “Chinese legend” to “global legend”


        New technologies and new products convey confidence and courage of GAC to develop self-owned brands in the new decade. Such confidence and courage stems from the Group’s powerful strength as well as Trumpchi’s outstanding performance in the past decade.


        From this January to October, in spite of market recession, GAC’s cumulative vehicle production and sales were record high, 1,779,900 and 1,757,100 units, an increase of 8.15% and 6.99% respectively. GAC has been ranked among the Fortune Global 500 for six consecutive years. Besides, GAC was No.23 among the 2018 Fortune Future 50 List released by Fortune China, the highest ranking among Chinese nominees.


        Over the past decade, under the support of GAC’s strong system strength, GAC Trumpchi has created a development path of “high-end positioning, quality prioritized, and innovation-driven”, and a world-class vehicle manufacturing system and achieved continuous compound growth in sales volume. Apart from the comprehensive premium layout of sedan, SUV and MPV, GAC won the J.D. Power China brand champion for 6 consecutive years. GAC has become a quality model for Chinese brands to keep pushing boundaries upward. GAC has been successfully listed into Top 100 global brands and Top 100 Chinese brands of interbrand2018.


GAC Trumpchi Presence in 2018 Paris Motor Show

 

        Apart from creation of “Chinese legend”, Trumpchi constantly moves towards “global legend”. As the core of GAC’s international brand strategy deployment, GAC Trumpchi has participated in the North American Motor Show for 4 times. It’s the first Chinese auto brand to take part in the National Auto Dealer Association. In this October, GAC Trumpchi also participated in the Paris Motor Show for the first time. At present, in the overseas market, GAC Trumpchi has presence in 18 countries in five regions, including Middle East, Southeast Asia and Eastern Europe. At the beginning of November, GAC Trumpchi also successively landed in Saudi Arabia and the Philippines, adding new momentum to GAC’s internationalization.

 

        With the continuous acceleration of the internationalization process, GAC Trumpchi has gradually rolled out the blueprint for the next decade. Promoted by the enhancing innovation capabilities, GAC Trumpchi will create a more enjoyable and beautiful mobile life picture for consumers around the world. Through this auto show, we can also see that GAC is accumulating strength for Chinese auto industry to ascend to the premium end of the global value chain and GAC Trumpchi is marching on the road towards greatness.


        The year 2018 is not only the 10th anniversary of GAC Trumpchi, but also the year of GAC’s brand deepening. Following the release of the new strategic planning and brand slogan “Crafted by the driven” and opening of “GAC Pavilion” last year, GAC also launched a series of brand upgrade measures. In addition, GAC has summarized and refined the new brand concept, GAC philosophy. In 2018 Beijing Motor Show, the brand-new culture slogan “Creativity Defines Our Future”. Centering around “one focus, two principles, and three transformations”, GAC adheres to open, pragmatic and user-centered innovation practices to create a beautiful mobility life.

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